"So this Krishna consciousness movement, ISKCON is teaching everyone how to love Krishna. So ISKCON is actually establishing the real meaning of our existence, and showing us the way to fulfill our existence. It may sound like a very big claim, but it is true. If you want to be not only happy, if you want to become even more than happy, if you want to become joyful, then please come to ISKCON, and act according to the instructions that Srila Prabhupada has given in his books. ISKCON is the institution that has been designed by Srila Prabhupada to distribute the love of Godhead. Love for Krishna. To teach us how to love Krishna."
His Holiness Bhakti Charu Swami - Lecutre - ISKCON Leicester UK - May 2010
